Monday, March 20, 2017

Extra Virgin Olive Oil Labeling Made Easy And Unquestionable




Capatriti® Extra Virgin Olive Oil Earns Stringent USDA QMP Seal

- Healthy eating begins with knowledge and education on which extra virgin olive
 oil (EVOO) is truly extra virgin, 100% pure.  For the millions of Americans who
buy EVOO, knowing which brand is real is now a no-brainer. Capatriti® Extra Virgin
 Olive Oil, manufactured by Gourmet Factory™, has qualified for the highly coveted U. S.
 Department of Agriculture (USDA) Quality Monitoring Program (QMP) seal.
Capatriti - The Simply Perfect Extra Virgin Olive Oil, now with the Stringent USDA QMP Seal
Earning this USDA QMP seal is a first step in educating consumers about choosing the
 right EVOO.  The USDA Quality Monitoring Program verifies the purity and quality
of a brand's extra virgin olive oil. Capatriti® Extra Virgin Olive Oil was required to
meet meticulous program criteria in order to qualify for the seal. Upon entering the
Quality Monitoring Program for their extra virgin olive oil, Gourmet Factory™
agreed to allow the USDA to conduct unannounced visits to review and inspect
quality assurance records, randomly sample product for chemical analysis and
 sensory evaluation, and verify labels on an ongoing basis.
"It's important that we, as a manufacturer and industry partner, provide consumers
with the correct information about what is pure extra virgin olive oil – the taste, the
 aroma and the color," stated Themis Kangadis, Gourmet Factory CEO. "As a
 family-owned company, we know that trust is the most important part of any
 relationship and by earning this stringent USDA QMP designation, we are
 looking at our consumers as family by increasing their knowledge and making
 their choice easier."
Confusion about EVOO is nothing new in the marketplace and is still an ongoing issue.
 According to a 2010 UC Davis report, "69 percent of imported olive oils
labeled as 'extra virgin' failed to meet the international standard for extra virgin
 olive oil." More recently, a 2015 report from National Consumer League
 found that six out of 11 (about 55 percent) of EVOO from four major retailers
failed to meet the EVOO requirements. Impure products differ in color, taste
 and scent.  The USDA QMP seal indicates that USDA samples of Capatriti
 Extra Virgin Olive Oil have passed USDA quality and purity analysis.
 Additionally, the USDA also reviewed the performance of the company's
production processes, quality assurance measures and record-keeping system.
Under the program, the USDA will continue to monitor Capatriti's Extra Virgin
 Olive Oil, conducting unannounced plant visits to verify quality assurance
measures and test the extra virgin olive oil.
Capatriti EVOO products approved by the USDA QMP are available now for sale.
Looking to continue with label transparences, again making it easier for consumers
 to know the products they are purchasing, the company is working on NON-GMO
 verification. 
About Gourmet FactoryGourmet Factory is a family-owned, New York based
 manufacturer of edible oils. The company is among the first in the country, and
industry, to qualify for the stringent USDA Quality Monitoring Program seal for its
extra virgin olive oils. For more than 45 years, the Gourmet Factory has provided
the finest quality products in the retail and foodservice markets for American
consumers' palate. Products are marketed under various brand and private label names. 


Capatriti(R) Extra Virgin Olive Oil, manufactured by Gourmet Factory(TM), family of products

\


CONTACT: Ryan Prescott, 973-871-1700, rprescott@brushfireinc.com,
Michelle Goldstein, mgoldstein@brushfireinc.com


Friday, March 17, 2017

Sweet Earth Natural Foods Grabs Two NEXTY Nominations For Innovative New Plant-Based Products




Sweet Earth's New Mediterranean Veggie Burger and Artisan-Inspired
Korean Japchae Bowl are finalists in two NEXTY Award Categories at Expo West


MONTEREY, Calif., March, 2017 /PRNewswire/ -- Sweet Earth Natural Foods,
 the award-winning, globally-inspired plant-based food brand, available in
10,000+ retail locations nationwide, is debuting a host of new products at
 the Natural Products Expo West convention starting March 10 in Anaheim,
California at Booth #3997.
The new products are already generating acclaim, with two selected as finalists
for a NEXTY Award, a prestigious award recognizing innovation and inspirational
products in the packaged goods industry:
  • Korean Japchae Bowl: Featuring organic yam noodles and fresh veggies in 
  • a savory stir fry, the Japchae is a vegan take on a traditional Korean staple.
  •  With the Korean restaurant scene so popular, led by greats such as Roi Choi 
  • and David Chang, Sweet Earth is bringing this trendy cuisine to your freezer
  •  section in a beautifully balanced 9-ounce bowl that's a finalist in the 
  • Best New Frozen Products category.
  • Mediterranean Veggie Burger: Sweet Earth has brought the veggie 
  • burger back to where it belongs: vegetables you can see, whole grains,
  •  herbs and spices. It's grill-ready, packed with protein and fiber, and made 
  • with organic ingredients like kale and the uber-popular chickpea. Available
  •  in both 3-ounce frozen and quarter-pound fresh patties, the deliciously-green
  •  Mediterranean burger from Sweet Earth is up for the Best New Meat Alternative category.
"To be recognized for a NEXTY among the thousands of products at Expo West is
 an honor," said Kelly Swette, Sweet Earth CEO. "For too long companies have
 relied on salt and sugar for flavor. We believe in a delicious diversity of ingredients
 and bold use of herbs and spices to create an authentic, memorable flavor."
Sweet Earth's recipe of flavor-forward tastes and diverse, nutrient-dense
ingredients makes the California company one of the natural food industry's
 fastest growing brands. In addition to winning the coveted NEXTY nominations,
Sweet Earth is now the nation's best-selling brand of the plant-based clean protein, Seitan.
Sweet Earth will also be introducing these other innovative products this spring:
  • New frozen Artisan Bowls:
    • Basil Pesto Lasagna: A modern herbaceous pasta sauce with fresh
    •  flavors from the Italian countryside. Generous layers of semolina pasta
    •  bask in the flavors of basil, walnuts, mushrooms and melted mozzarella.
    • Pad Thai: A vegan-style Pad Thai that delivers authentic flavors of Thailand. 
    • A beautiful blend of organic rice noodles, tofu, crisp vegetables bathed in a
    •  poignant tamarind and lime sauce, the dish strikes a perfect balance of sweet,
    •  sour and savory.
  • Two new frozen Organic Burritos:
    • The Mayan: Latin inspired flavors from the mountains of Mexico. A spicy
    •  black bean & brown rice burrito featuring chipotle seitan, salsa, purple cabbage
    •  and an authentic Mexican Cotija cheese.
    • The Brazilian: A vegetarian twist on the national dish of Brazil called Feijoada
    • . A classic black bean and rice stew transformed into a burrito with a tangy
    • chimichurri sauce, Tuscan seitan, mustard greens & Swiss cheese.
  • Frozen veggie burgers made with wholesome plant-based ingredients:
    • Santa Fe: Inspired from the great mesas of New Mexico, this black bean
    •  burger features sweet potatoes, barley, millet, corn, chili peppers and a
    •  southwestern blend of spices.
    • Teriyaki: Authentic Japanese flavors delivered in a blend of sweet potatoes, 
    • edamame, quinoa, brown rice and nori seaweed, seasoned with toasted sesame, 
    • mirin and soy sauce.
  • Righteous Meats  made with an ancient plant-based protein developed by Buddhist monks:
    • Harmless Ham: These versatile vegan deli slices are smoky, spicy and perfect
    •  for breakfast or lunch sandwiches or meals.
    • Barbecue Savory Grounds and Tuscan Savory Grounds: Now available in a 
    • convenient 8-ounce package, our pre-seasoned and sauced plant-based grounds 
    •  are made with fresh vegetables and herbs.
About Sweet Earth Natural Foods
Based in Monterey County, California, Sweet Earth is an award-winning health food innovator
 crafting a wide-range of natural products featuring deliciously nutritious Non-GMO Project
verified farm-fresh ingredients, and new takes on timeless classics from cuisines around the
world. For more information, please visit sweetearthfoods.com and connect with the brand
on Facebook, Twitter, and Instagram.
Media Contact:
Bob Connolly
bob@sweetearthfoods.com
310-613-4751


Thursday, March 16, 2017

ZoomEssence® Receives Patent For DriZoom® Powder Created Using Company's Multi-Patented Zooming™ Technology



HEBRON, Ky., March, 2017 /PRNewswire/ -- Flavor creator, ZoomEssence, Inc.
 is proud to announce that the U.S. Patent & Trademark Office has granted the company a
patent for their DriZoom® powder created using their multi-patented no-heat technology,
Zooming™.  DriZoom® powder uniquely retains the qualities present in the starting liquid
 flavor to deliver taste and, more importantly aroma. Aroma is known to be as much as
 80% of a taste experience.
"The starting liquid flavor is encapsulated in the powder, protecting the flavor's integrity
while enhancing stability. DriZoom® powder is a sanctuary for a brand's flavor," explained
 Dr. Charles Beetz, the Company's Chief Science Officer.  Bob Corbett, CEO of
ZoomEssence, further explains that "Conventional methods of spray drying a liquid
flavor into powder form use high heat. Heat is the enemy of a flavor, especially natural
 flavors. Zooming™ is a game-changing new technology that renders high heat
spray drying obsolete.  Our mission is to empower brands to deliver exceptional
taste experiences never before possible in powder flavors."
ZoomEssence® powder flavors can be found in leading, flavor–loving beverages
 and foods that rely on powder flavors to add great taste to their brands. This new
patent protects the company's sole rights to no-heat spray drying and the unique
 powder flavors that the Zooming™ process can create.  For more information,
 go to Zoomessence.com.

About ZoomEssence, Inc.ZoomEssence, Inc. creates custom flavors bursting with taste and aroma in
powder form for leading food and beverage brands. The company's game-changing,
advanced no-heat powder flavor creation process called Zooming™ encapsulates
 flavor and aroma and renders spray drying obsolete, delivering results for partner
brands where taste and aroma are the key contributors to the highest level of
consumer appeal.  ZoomEssence DriZoom® powders are found in millions
of pounds of name brand products all around the world. ZoomEssence, Inc.
 has been innovating flavors since 2008 and operates facilities in Sayreville,
NJ and Hebron, KY.
See more at www.ZoomEssence.com.

Wednesday, March 15, 2017

MusclePharm Launches MusclePharm Natural Series




--New Line from Industry Leader to Meet Growing Consumer Demand for
 All Natural, Organic, Vegan Nutritional Supplements

--Natural Series to Launch at Natural Products Expo West, March 10-12 in Anaheim, CA


ANAHEIM, Calif., March- 2017 /PRNewswire/ -- EXPO WEST - 
MusclePharm Corporation (OTCQB: MSLP) ("MusclePharm" or the "Company"),
a scientifically-driven, performance lifestyle sports nutrition company, today announced
 the launch of MusclePharm® Natural Series (Natural Series), a line of plant-based,
 vegan, gluten-free, soy-free, non-GMO, premium products targeting individuals
seeking an organic alternative to traditional nutritional products and supplements.
MusclePharm Natural Series is launching today at Natural Products Expo West,
the world's largest natural products event, hosted at the Anaheim Convention
Center (Booth #970 Hall A).
The Natural Series line complements MusclePharm's existing range of premium-quality
 products and represents a new retail category for the Company, which made its name
 as a leader in the sports nutrition industry. MusclePharm's flagship products are
 currently available in more than 120 countries and more than 50,000 retail outlets
worldwide; this latest expansion will facilitate access to new retail channels, including
large natural food store chains, both domestically and abroad.

"Natural Series represents both a logical extension and a tremendous opportunity for
MusclePharm to capitalize on the brand recognition and consumer acceptance of
our products. In addition, the launch underscores the Company's commitment to
 providing our customers with high-quality products that support their diverse
fitness needs and goals," said Ryan Drexler, CEO and Chairman of the Board,
MusclePharm. "From professional athletes to weekend warriors, we strive to
cater to every subset of the active population and offer scientifically-proven
products that optimize results. We are expanding our line in response to the
burgeoning demand for nutritious, all-natural organic offerings that promote healthy
 lifestyles and environmental sustainability."
Select items in the Natural Series are certified USDA Organic, denoting third-party
 verification of their quality and purity, and demonstrating best practices and careful
stewardship. These include:
  • MusclePharm USDA Organic Plant-Based Performance Protein - a blend
  •  of raw, all-organic protein sourced from Pea Protein isolate, and QuinoaTrim™
  •  Quinoa – delivering all essential amino acids to support daily nutrition and performance.
  • MusclePharm USDA Organic Superfoods - a combination of organic greens, 
  • fruits and vegetables, ancient grains, and sprouted whole foods that serve any 
  • active lifestyle. To maximize these superfoods' power, aloe vera, a full spectrum 
  • of digestive enzymes, and probiotics, help promote superior digestion and bioavailability.
  • MusclePharm Organic Protein Bars - featuring complete proteins sourced
  •  from organic whole-grain brown rice protein, and organic pea protein, to provide 
  • all the beneficial lean muscle-building benefits of protein through an all-natural, 
  •  organic, and great-tasting small meal alternative.
  • MusclePharm Pre-Workout - a combination of caffeine, natural botanicals,
  •  electrolytes, and Amino Acids that work together to support training goals and 
  • provide pure, unadulterated results, naturally.
According to Zion Market Research, the global dietary supplements market continues
to expand and is expected to reach $220.3 billion in 2022, while the Organic Trade
 Association (OTA) notes that the organic industry is also experiencing unprecedented
growth, up 11 percent (for a total of $43.3 billion) in 2015.
Mr. Drexler concluded, "Both the all-natural and organic segments represent the
fastest-growing corner of the market, and MusclePharm is a brand uniquely positioned
to capitalize on this opportunity. Over the past year, we have worked closely with
regulatory bodies to secure USDA Organic certification for a majority of these products,
 which not only differentiates the Natural Series from its competitors, but effectively
positions MusclePharm to further penetrate its existing distribution channels and enter new markets."

About MusclePharm Corporation
MusclePharm® is a scientifically-driven, performance lifestyle company that develops,
manufactures, markets and distributes branded nutritional supplements. The Company
offers a range of powders, capsules, tablets and gels. Its portfolio of recognized brands
includes MusclePharm® Sport Series, Black Label and Core Series, and FitMiss™,
 which are available in more than 120 countries and over 50,000 retail outlets worldwide.
 The clinically-proven supplements are developed through a six-stage research process
 utilizing the expertise of leading nutritional scientists, doctors and universities. MusclePharm
 is the innovator of the sports nutrition industry. For more information,
 visit http://www.musclepharm.com. To sign up to receive MusclePharm news
via email, please visit http://ir.musclepharmcorp.com/email-alerts.
Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A
 of the Securities Act of 1933, as amended, and Section 21E of the Securities and
 Exchange Act of 1934, as amended. Statements that are not a description of historical
facts constitute forward-looking statements and may often, but not always, be identified
by the use of such words as "expects", "anticipates", "intends", "estimates", "plans", "potential",
"possible", "probable", "believes", "seeks", "may", "will", "should", "could" or the negative
of such terms or other similar expressions. Actual results may differ materially from those
set forth in this release due to the risks and uncertainties inherent in the Company's business.
More detailed information about the Company and the risk factors that may affect the
realization of forward-looking statements is set forth in the Company's Annual Report on
Form 10-K for the fiscal year ended December 31, 2015, the Company's Quarterly
 Reports on Form 10-Q and other filings submitted by the Company to the Securities
 and Exchange Commission, copies of which may be obtained from the SEC's
 website at www.sec.gov. Readers are cautioned not to place undue reliance on
 these forward-looking statements, which speak only as of the date hereof.
All forward-looking statements are qualified in their entirety by this cautionary
 statement and the Company undertakes no obligation to revise or update this
 release to reflect events or circumstances after the date hereof.
Contact:
Anne Donohoe
PR for MusclePharm
adonohoe@kcsa.com
212.896.1265
Phil Carlson
IR for MusclePharm
pcarlson@kcsa.com
212.896.1233